Aperture — Case Study

A structured case study split into short chapters for quick reading.

7 chapters · ~5 min read · PDF appendix

Improving filter discovery in an ad-based photo-sharing app — closing a usability gap tied to engagement, retention, and ad revenue.

My roleProduct Management Trainee (end-to-end case study)
Timeframe3 months
~73%higher engagement when filters used
55%of users struggled to find filters
AARRRfunnel mapped · A/B tested
Start reading Download PDF
Product Management User Research AARRR Framework Usability Experimentation

The journey

  1. Chapter 1

    Overview

    Overview, role, and scope for improving filter discovery in an ad-based photo sharing platform.
  2. Chapter 2

    Defining the Problem

    The filter discovery problem and why it impacts engagement, retention, and revenue.
  3. Chapter 3

    Research & User Insights

    Research approach and the qualitative and quantitative insights that shaped priorities.
  4. Chapter 4

    Frameworks & Decision Logic

    AARRR funnel mapping and the focus areas selected for impact.

    Value canvas from the frameworks chapter
  5. Chapter 5

    Solution & MVP

    The proposed solution focused on surfacing filters earlier and simplifying access in the core flow.

    Now/Next/Later roadmap from the solution chapter
  6. Chapter 6

    Validation & Experimentation

    Success criteria and the A/B test design to validate the solution.

    A/B test setup from the validation chapter
  7. The results

    Results & Learnings

    Outcomes, key learnings, and potential next steps.