MakeYourMaps — Case Study

A structured case study split into short chapters for quick reading. The full PDF is available as an appendix.

6 chapters · ~6 min read · PDF appendix

A people-powered local discovery app — real-time context from locals and visitors, with tickets and bookings built in.

My roleProduct Manager (end-to-end case study)
Timeline~8–10 weeks
~4% → 10–12%Day-30 retention target
3objectives · KRs + KPIs
50–100verified businesses (target)
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Product Management User Centric B2C Backlog Prioritization Usability Testing Agile Methodology

The journey

  1. Chapter 1

    Overview

    MakeYourMaps, your personal guide (end-to-end product ownership)
  2. Chapter 2

    Product Objectives

    The problems we’re solving and the goals that define success.
  3. Chapter 3

    Users & Research

    Who this is for and what we learned about their needs.

    User persona from the research chapter
  4. Chapter 4

    Solution & MVP Scope

    The MVP experience and prioritization.

    Low-fidelity wireframe from the MVP chapter
  5. Chapter 5

    Conflicts & Decision-Making

    How I resolved feature conflict using a clear prioritization framework.
  6. The results

    Outcomes & Learnings

    What was delivered, what I learned, and what I’d do next.