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Chapter 2 · MakeYourMaps

Problem & Objectives

The problems we’re solving and the goals that define success.

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Problem

People planning activities struggle to find trustworthy, relevant recommendations quickly. Existing solutions often:

  • Create noise (hard to filter)
  • Reduce trust (inconsistent quality)
  • Lack contributor incentives (content becomes stale)
  • Don’t offer a clean way for businesses to correct factual info without harming trust

Objectives

  1. Help users discover and plan faster with curated maps and practical details.
  2. Motivate contributors to create and maintain high-quality recommendations.
  3. Enable business value through verified information without damaging trust.

KPIs (examples)

  • Activation: first-session save/follow rate
  • Engagement: repeat sessions; saves per user; follows per user
  • Content health: contributions per map; % of places with complete details
  • Quality: report rate; duplicate rate; moderation outcomes
  • Business adoption (later): claim/verify rate
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